Offices, stores and restaurants are spending millions of dollars crafting the way they look, but not the way they sound. Find out how music and environmental noise affects productivity and sales. Plus, the U.S. military scouts for musical talent. And, a live performance from the Buskaid Soweto String Ensemble.
The Sounds of Success
What we hear has a powerful affect on our emotions and moods. Companies that craft "soundscapes" inside their stores, restaurants and workplaces stand to increase productivity and sales. We talk to Julian Treasure, chairman of strategic sound consultancy business The Sound Agency, about his book, "Sound Business."
Buskaid Soweto String Ensemble
Soweto is the black township in South Africa where the struggle against apartheid was born. It's also home to a music school founded by a professional viola player from London. Today on Soundcheck: the story of the Buskaid Soweto String Ensemble and a live performance from group.
Armed Forces Entertainment
As the war in Iraq enters its fifth year, U.S. troops are serving longer deployments and multiple tours of duty. We talk to Wall Street Journal reporter John Jurgensen about Armed Forces Entertainment, a division of the Pentagon that scouts lesser-known bands to entertain troops stationed in across the Middle ...