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Selling the Symphony

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Thursday, September 08, 2005

New York Times arts reporter Daniel Wakin looks at the tactics orchestras are using - some very shrewd and some very silly - to attract a younger crowd. As we'll hear, more and more orchestras are trying to lure them with pre-concert cocktail hours, speed dating, salsa lessons at intermission, video screens in the concert hall, and various other strategies. So do any of these tactics work? We look at some examples and take listener calls on this subject. Also on the show: Singer-songwriters Duncan Sheik and David Poe met at a songwriter's retreat in the south of France and found they have a mutual love for crafty pop songs about girls and a love of vino. The two artists are touring together currently and stop by today for a conversation.

Duncan Sheik and David Poe

The singer-songwriters talk about their unique partnership. &raquo David Poe's Website
Duncan Sheik's Website

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Symphony Orchestras Get Hip?

New York Times arts reporter Daniel Wakin looks at orchestras' efforts to bring younger audiences.
ยป Daniel J. Wakin on Orchestra Marketing

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