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Overcome By Emotion

Friday, November 14, 2008

Instinct or analysis? Wouldn't things be easier if we could get emotion out of the way and let rational analysis lead? Except that so often, that gut feeling turns out to be right. We explore both extremes. Antoine Bechara, a psychology professor at USC, tells us about the case of Elliot, an accountant who, after having a tumor removed from his brain, became entirely rational. And writer Steven Johnson recounts the powerful grip emotion held over his brain in the years following a frightening event. It turns out we aren't the only ones interested in how the emotional and rational parts of our brains interact to make choices. NPR reporter Mike Pesca talks to Gary Loveman, CEO of Harrah's Casinos, to find out how Harrah's has learned to identify the triggers in casino patrons' decision making processes and use them to create a happier gaming experience, and more loyal customers.

photo: las vegas casinos/flickrCC
Steven Johnson's blog


Comments

  • [1] ume remembers from earth November 17, 2008 - 04:14PM

    I am conceptual artist working across a vast spectra of mediums. I learned early on, as I began working with computer based video samplers, and as I started creating electronic music, that you must set limits. Cut your options in half by removing them from the parameters. select a small hearty set of moves which you can then master. You will always be tempted by the newest toy. This is what they mean when they say you learn a discipline.

    It's not about me, it's about you and me. It's not something original to me, it's something remembered. With a little effort, you can remember it too.

    umeremembers.blogspot.com


  • [2] Frank A. Nymeyer from Carlsbad, NM November 19, 2008 - 03:27PM

    You seem to be positing this: because Elliot was viewing the world only rationally, he would spend irrational lengths of time weighing pros and cons of trivial outcomes. That is not logical. Man! Illogic makes me angry! The poor guy had brain injuries, I don't think Spock V Doc is required to explain that he had subsequent problems.

    It is not so obvious to me that those potentials are opposites or require balancing. We have all met people with varying abilities with each of these two talents even though as with most human qualities a surfeit of one seems to overshadow others.

    Emotion and logic are both survival mechanisms added and modified during different stages in our evolution. I think of it like this:

    Intelligence is a hat a monkey put on to keep some of the rain off.

    A monkey is a shirt a fish put on to keep from drying out in the sun.

    Bafflement over lack of awareness of motivation for some of one's behaviors is the hat's bewilderment by what it might have been thinking when the monkey scratched his butt or when the fish turned upstream to spawn.

    I love your shows. I really dig the music/sound effects you employ.

    Thanks,


  • [3] Alvin Leung from San Jose November 20, 2008 - 03:38PM

    Your experiment of gambling on flipping coin. With 2 to 1 odd, it is a break even point (ie, the player in the long run will not lost) that is why people start playing the game. You cannot interpret it as winning is feeling twice as good as losing.


  • [4] luke perkin from uk November 25, 2008 - 06:17PM

    Well yeah. If the coin flip is tails they pay a dollar and if its heads they win a two dollars.

    They either win or lose. There is no long run. It just gets to the point where taking the risk is seemingly worth the possible gain.

    Btw I really enjoyed your podcast and i've listened to many other. Always makes me want to read more on the subject.


  • [5] Elizabeth from Boston November 30, 2008 - 08:58PM

    What is the song that plays in the background while people are being asked about the coin toss? It was also in the background when WNYC used Jad for the pledge intros to mp3 downloads in the fall drive of 2006.

    I've been interested in it since then, but don't have any clue how to find it.

    Thanks.


  • [6] brian crts March 31, 2009 - 10:11PM

    I couldn't decide which laptop top to buy, a PC or the new aluminum Mac. I was weighting many factors and this went on for weeks. It consumed me.

    After hearing that we can never be truly rational, I went with my emotional mind, and this got me out of the rut.

    I said YES! to the Mac.


  • [7] Christina from Addison, IL June 29, 2009 - 07:37PM

    I really liked the sound effects. I never listened to the shows before but thought it was very interseting. I could understand in the beginning anout being rational it is hard for people to make decisions and alot of people are indesive but dont know if something is wrong with them. At the end it is true about the two dollars it seems like people would choose that over the dollar. I would take the two dollars two.


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