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How Much Is Too Much?

Friday, November 14, 2008

Turns out, Robert is more impulsive than Jad, and Jad is more analytical than Robert. Shocking, right? Sadly for Jad, Robert's style may help him better navigate the overwhelming number of choices available throughout modern life's expanse of options, which may also lead him to a greater sense of well-being, according to psychologist Barry Schwartz. Jonah Lehrer helps us understand why by introducing us to George Miller's classic paper "The Magical Number Seven, Plus or Minus Two," which explains the ability of the average human to hold about seven pieces of discreet information in working memory at any given time. Any more than that, and, as researcher Baba Shiv demonstrates, our good judgment can be overwhelmed...a problem Oliver Sacks overcomes by allowing himself only limited options and a strict routine.

Barry's book, The Paradox of Choice
Berkeley Bowl
The Magical Number Seven, Plus or Minus Two
photo: joshsjackson/flickrCC
An Article about Baba Shiv's work with fruit and cake


Comments

  • [1] lucy from brooklyn November 14, 2008 - 03:20PM

    that was fascinating.


  • [2] George from jersey city November 15, 2008 - 11:13AM

    Great show! I'm a grad student in psych though, and was somewhat annoyed at the sensationalism of the claim that we lack will to control unconscious motives. Bargh's work is great and shows that priming DOES affect behavior. Most work I'm aware of, however, shows that conscious control affects MOST behavior.


  • [3] Michelle Martinez from Norwalk, CT November 15, 2008 - 12:08PM

    I'd love to hear the piece and missed Friday's broadcast. Any chance you can make the "listen to the entire show" link active?


  • [4] Ryan from Austin, TX November 15, 2008 - 11:15PM

    If you are having trouble with the "Listen To The Whole Show" link/player as I was, right/ctrl click save-as the link... it will give you the mp3 to download and is working.

    *phew*


  • [5] Ceridwynne November 16, 2008 - 12:53AM

    Ryan from Austin,

    Thanks for the tip! I was starting to get desperate.


  • [6] perri November 16, 2008 - 03:48PM

    Thanks, Ryan!


  • [7] Sophie from berkeley November 16, 2008 - 05:53PM

    Yay! go berkeley ca. i really love your show


  • [8] J Wray November 17, 2008 - 03:49PM

    Am I missing something? I right click on "Listen to the whole show." and still don't get a chance to download the mp3 file. The mp3 is necessary - my computer is too large to carry to the gym with me.

    J


  • [9] arkonbey from Underhill, Vermont November 17, 2008 - 04:21PM

    Good show as usual. I totally agree. I'm in the midst of choice lockup, myself. I've been wanting to buy a model aircraft kit from a website and I'm desperately afraid of making the 'wrong' choice and flushing $20-35 down the drain. "What ifs" abound over something that is so inherently trivial. Don't want to end up like Jad and the apple...

    I must disagree about fleeting comment on bike gears. As a serious cross-country mountain biker I DO use nearly all of my 27 speeds at one time or another. The few I don't use on my cassette are still useful to facilitate a smooth transition from one gear to the next. I haven't used my 22t chainring in a while and I suppose I could ditch it, but I just turned 40 and I'm anticipating deteriorating knees ;)


  • [10] Eric from Minneapolis November 17, 2008 - 07:51PM

    The Baba Shiv "article" link does not work. It goes to the Standford website and ends in an "error"


  • [11] Jon from Indianapolis November 17, 2008 - 08:12PM

    It's only because I find your show so consistently brilliant and enlightening that I was amazed to hear one brief, disappointing exchange about two minutes into this show. Here's what I heard:

    Barry Scwartz: ... every imaginable lifestyle choice is possible.

    Jad: You can be gay, straight, bi...

    Barry: Exactly!

    Now, do I need to explain why this is so disappointing to a gay man who, in 2008, still finds himself hearing bad info being casually tossed off about how he lives his life - especially when it's coming from brilliant and enlightened people whom he tremendously respects?


  • [12] Aaron from Louisville November 17, 2008 - 08:37PM

    J, I feel your pain, I cannot get the link to work either to download. I can only listen online. Please help Radiolab!!


  • [13] Ceridwynne from Queens, NY November 17, 2008 - 10:08PM

    J and Aaron,

    When you right click you will have the option to "save file as" this will give the opportunity to name the file, which will then download as an MP3 file.

    Jon,

    Neither Jad nor Schwartz said being bi, gay or straight was a choice. Scwartz was making the point that when he was younger there was a type of "default" lifestyle you were *expected* to have... you got married & had kids, period (regardless of your biological programming. think about it! How many older gay people do you know who were once in a hetero relationship if not marriage?). There was a lack of choice, which was imposed on people by society (not biology or cognitive decision making).

    Since this is a subject that has been discussed AT LENGTH in liberal circles for quite a while now, how much more time do you need them to spend on clarifying every little remark they make when it was not the point of the show?

    I do agree that it was out of context and didn't add as much depth to the insight they were going for as it could have.


  • [14] Jon from Indianapolis November 17, 2008 - 11:08PM

    Ceridwynne -

    Thanks for the comment. Yeah, actually, I've been around the block perhaps a little more than my clumsy comment may lead you to believe. I didn't really think Jad or Schwartz meant any intentional harm. But it's the unintentional slips that worry me - if only because I know, however "at length" the liberal circles may discuss it, there are plenty of folks out there, still filled with hate, ready to seize on those slips and use them to their own ends. If I seem a little overly sensetive, the show was on the very subject of "Choice" after all! Also, for the record, sorry, but I took the exchange down verbatim: "...every imaginable Lifestyle Choice is possible...etc." But I'll let go now, I swear.


  • [15] David Harrington from Manhattan November 18, 2008 - 10:50AM

    Jad, why do you call us "bitches" at precisely 4:40 into the podcast?


  • [16] adam November 18, 2008 - 05:57PM

    jad/robert

    i'd like to know if "creativity" was talked about at all during this show's R/D period. i'd be very interested to know how we deal with decisions when confronted with issues that have no "right" answer.

    adam


  • [17] Suzanne Cofer November 19, 2008 - 05:48PM

    I guffawed so heartily at Jad's "bitches" quip that the gentleman on the treadmill next to me felt compelled to ask just what was so funny. What was I supposed to say? I said, "It's Radio Lab. The show is all about choices." He said, "That doesn't sound very funny to me."

    Just rolls off the tongue, doesn't it Jad?


  • [18] Marc Crompton from Vancouver, BC November 20, 2008 - 11:10AM

    I love RadioLab! It gets me through many a rush hour drive and always gets me thinking and re-evaluating. Choices was yet another brilliant episode but the big question I have is what is with the word "bitches." You guys are too concerned with the editing for that to be a mistake. Maybe I'm just missing the connection to the rest of the episode or maybe you're conducting an experiment for a future episode. I gotta know.


  • [19] S November 23, 2008 - 04:53PM

    Re: Bitches at 4:40..

    We were listening on my MP3 in the car- my wife had to play it back several times to get the full chuckle out of it.


  • [20] David Bockoven from Fresno CA November 29, 2008 - 03:56PM

    I wish to have heard more about Barry Schwartz's students. There was something vaguely censorious (and conventional) in your remarks about the most privileged kids ever, having been given everything they needed, being unable to choose a door to go through.

    Barry's got a good explanation for their paralysis of choice. Is it the only one?

    Seems to me these kids, who haven't been pushed by the strictures of survival, also face an existential dilemma: Which choice (of profession, career, way-of-life) will be least unpleasant. This isn't because they have become soft and wimpy in the course of privileged development, but because they have seen how good life can be.

    Some of them look out into the post-grad world with clear eyes, and see ugliness, rather than endlessly rewarding challenges. Doctor or lawyer? Yuck. Etc. Grade school teacher? Maybe yes, but that would mean conventional disapproval of low prestige waste of a good eduction. Etc. How to choose?

    Doncha think?

    Strictures of survival, on the other hand, cast your lot for you. If you're reasonably resilient, you accept your lot, make the best of it, find happiness in the rewards, etc.

    In any case, I wish we had heard a little more about the students than a rather censorious-sounding, old-person judgmental dismissiveness.


  • [21] Sarah Stauffer December 04, 2008 - 12:46AM

    David,

    I was a student for a while at the school that Barry Schwartz works at (Swarthmore College), and I completely agree with you. It isn't so much about being privileged as it's about being pulled in a number of different directions. Swarthmore is a selective school that attracts hard-working intelligent students. They've been successful in school and have every reason to believe that they deserve a lucrative career. At the same time, since they are intelligent, they should be able to pick a career they love. Another factor is that the Swarthmore atmosphere encourages activism and change, so that is another factor.

    So what is a student to choose?

    A lucrative career that will gain them social standing and perhaps a more financially secure future? (family and society at large may promote this)

    A career that they love independent of other factors?

    An activism related career that promotes change? (peers may motivate this)

    And are there jobs that incorporate more than one of these things? And will that combination work for me?

    It's a lot to consider and decide between especially when, as an intelligent person, you've basically been told you can do anything you set your mind to. If you make a decision that turns out to be wrong, you have no one to blame but yourself for making the wrong choice.


  • [22] Katie from Seattle, WA December 04, 2008 - 08:18PM

    I just wanted to add my vote of surprise at Jad's 'bitches' comment. I was surprised for oh--half a second-- before that gave way to a fit of bus-inappropriate laughter. Was that on the radio-edit as well as the podcast?


  • [23] Jennifer Mulligan from Haverhill, MA December 07, 2008 - 01:06PM

    What a smart show..it made me think and laugh. I was listening while I drove home and when I arrived I gave my husband all the highlights while I continued to process all of this- fascinating stuff. I'm a 35 year old elementary school teacher and this talk made me want to return to school and study psychology. Thanks for the inspiration!


  • [24] Keith from SF, CA December 12, 2008 - 12:39AM

    Optimal numbers of choices-

    I've wondered about what might be an ideal number range of decisions with an ideal number range of choices for each decision. For example, in the recent General Election here in SF, we had 22 State Questions to vote on and 12 Municipal Questions, each to be decided by a simple "yes" or "no." Thus, there were many decisons (34, IMHO too many) with a few choices (2).

    Does anyone know of research in this political-related area?

    Cheers,

    Keith


  • [25] nj December 15, 2008 - 09:02PM

    Very interesting. Do you think the warmth and cold associations work in very warm climates?


  • [26] Erika Padilla-Morales from Oakland, CA December 20, 2008 - 11:42PM

    I LOVE your show.

    This episode reminded me so much of my advertising courses at Syracuse.

    The racial bias section triggered a lot of emotion that helps fuel my work with youth.

    As a multi-ethnic person I appreciate the struggle of having many different origins and yet having to work with the bias that persons outside of myself have when they meet me visually. They see the West African ancestry.

    Continue the excellent work. You're slowly becoming my second favourite show in NPR (TAL was my first love.)


  • [27] Rita Majkut from Los Angeles, California December 23, 2008 - 02:18PM

    I was surprised there was no mention of Cardinal Robert Bellarmine (1542-1621) in your show. His famous quote,"Nobody can remember more of seven of anything", seemed like it would fit right in.


  • [28] Pearce from Southeast U.S. January 09, 2009 - 11:10PM

    Katie, re: "bitches"... it was NOT edited out of my local radio broadcast this evening! I heard this as I was driving home. I was initially shocked, then amused.


  • [29] scott stambler from los angeles January 17, 2009 - 07:59PM

    Regarding Creative choice. I was shocked, no bummed out that this wasn't covered. I work in a field where creative choices are made constantly. It's part of my work. Film music. You wouldn't believe how some choices are made.... I was hoping you'd delve into the subject.

    BTW people gamble at two to one odds because that's an attractive financial choice. Read about "pot odds" and you'll understand. It's poker terminology.

    love the show. favorite was War Of The Worlds. you guys rock.


  • [30] gm January 28, 2009 - 02:16AM

    > But it's the unintentional slips that worry me

    ... and it's the people that choose to grasp for offense at any turn of phrase that worry me--even more so when they readily acknowledge that there was no hint of harm or prejudice in the person speaking. Expecting the whole world to be put through an industrial-strength political-correctness filter before it reaches your eyes or ears is to the detriment of us all, including your own cause.

    I think it'll be a strong sign that the world is getting beyond prejudice when someone can make an innocent remark that might be interpreted negatively, and nobody can be bothered to do so.


  • [31] Chris January 28, 2009 - 09:46PM

    We pretty much are Jad's bitches for the hour, so he's correct in what he said.


  • [32] Jonathan from San Diego January 30, 2009 - 02:36AM

    I wonder if Jad's a fan of "It's Always Sunny In Philadelphia." "Bitches" is a pretty common greeting in that milieu, just as "Hail, Radion Romanovich" is in "Crime and Punishment"; and it's become a fixture of my poppy-cultural friends' conversations ("bitches," that is, not the other thing).


  • [33] Rummy from Orlando March 09, 2009 - 03:19PM

    Great show. I kinda lost focus after hearing about the chocolate cake though. Partly since it's yummy and partly since I have work, social and at least 5 other things on my mind.

    drinkswiththegirls.com


  • [34] Andrew Mooney from St Paul MN March 20, 2009 - 05:07PM

    Jad, thank you for the apology about the bitches comment in one of your other podcasts. I was wondering why you said that. Is there a darker side to you?


  • [35] Neayha March 20, 2009 - 05:34PM

    I can't believe you caved to the pressure. "bitches" is a sarcastic term of endearment. It was funny and great.

    As for the "sexual preference" isn't a choice... I agree. Nevertheless, sexual action. DEFINITELY CHOICE. And I've had a few friends in High School, especially, choose to explore. I know quite a few people who are straight who fooled around with the same sex, likewise, I know people who are gay who made out with me (uh, I'm straight, mostly).

    In other words, kids are experimenting with their choices to determine their own sexual preference. Ya know, they feel safe enough to try stuff out. Maybe not everywhere and not in every environment but it is happening.

    So in that way, YES it is a choice. Remember, someone can always lie, even to themselves, about their true feelings. All we really have is their actions.

    Go bitches ;)


  • [36] Karl from NH April 06, 2009 - 03:32PM

    I've been catching up on RadioLab podcasts this month and heard the "bitches" line last week. After hearing the apology today and finding the controversy in the comments here I have to support Jad, at least partially.

    While I was a little shocked to hear the word (and backed up the track to be sure), it was not that I was offended, merely surprised at this atypical vocabulary for the context. [31] Chris is correct: We have a *choice* of whether we are going to obey the statement "Stay with us ...", but we aren't *really* going to stop listening. We are slaves to our desire to listen to quality programs such as this, hence we are Jad & Robert's bitches in the current slang use of the term. Perhaps that's deeper than the thought that actually went into it at the time, but many decisions are influenced by the subconscious, aren't they?


  • [37] Filmi Girl from Bollywood April 07, 2009 - 04:33PM

    KYAAAA! Barry Schwartz!!! You guys made my day by taking him to the grocery store!


  • [38] ana from CA May 21, 2009 - 12:12AM

    Very recently I moved out to Berkeley and was shocked and exhilarated by the Berkeley Bowl...the amount of choices was daunting.

    But when I reached the apple section life suddenly became easy... I knew I had to buy the JAZZ apples.

    THANK YOU! JAZZ apples are the BEST!!!


  • [39] Stuart Janssen from Philly June 06, 2009 - 08:09AM

    Heh, I listened to one of the shorter podcasts where they talked about the "bitches" bit, and I know I had listened to the choices show before, but I just heard it now and started laughing. I think, if anything, its the best example of the show- they made a choice, whether for better or for worse.


  • [40] Sean June 24, 2009 - 07:10PM

    I'm glad other people didn't take the "bitches" comment too seriously.

    I laughed so hard the first time I heard it.


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