On Demand
The White Coat
Next up: a look at the placebo effect from the doctor's perspective. How the medical context alone can be the key into the brain's healing resources. We'll hear the story of Dr. Albert Mason, who found he had super-powers, used them for good, and then lost them forever. Then, we'll witness the real, measurable power of the white coat up-close as Jad follows his dad, Dr. Naji Abumrad, into the examining room. And then we'll visit the moment of transformation from medical student to healer: the white coat ceremony.
The Franz Boas Collections
Jad's Dad
Start your own White Coat Ceremony!
Dr. Mason in 1952 TIME Mag
Slideshow: Ichthyosys Treated by Hypnosis
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