We start this section off with a question from writer Andrei Codrescu: "where do computers get their extra memory from?" And then we take it literally. Can you add memories? Dr. Elizabeth Loftus says yes. She’s a psychologist in the department of Criminology, Law and Society at the University of California at Irvine, and her research shows that you can implant memories—wholly false memories—pretty easily into the brains of humans. Her work challenges the reliability of eye-witness testimony, and is so controversial that she once had to call the bomb squad. Then, producer Neda Pourang brings us the story of finding a lost memory. Painter Joe Andoe incessantly paints huge canvasses of seemingly random images: horses, pastures, and - more recently - a girl with a particular about-to-say-something look on her face. He didn't realize until recently that he'd been painting a day from his past, a fragment of an afternoon 30 years earlier.
Slideshow: Joe Andoe
See Painter Joe's paintings
Buy Painter Joe's book
New Orleans, Mon Amour by Andrei Coderescu
Elizabeth Loftus can make you hate ice cream
Read more stories from Rosen's 101 Damnations
A tiny bit less metaphorically than computer companies stealing our thoughts, you could argue that corporate culture and commodification/consumerist culture really does short circuit our memories, recycling cultural ideas so fast and mixing them up so much that they wipe our brains of any sort of historical context.
Not to mention the fact that I'd love to download all of my memories into a computer. More permanence than my actual brain!
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