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The Promised Land : About

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There are visionaries among us — men and women with innovative ideas about changing lives and transforming communities. You may find them in the far-flung corners of the world or right down the street. With The Promised Land, a new series from Launch Minneapolis, host Majora Carter seeks out these extraordinary yet everyday people and reveals their dreams and struggles — what inspires and challenges their work and their lives. From neighborhoods in east Belfast grappling with a polluted river to kids interviewing for Green Jobs Corps in East Oakland, The Promised Land promises a steady stream of powerful radio.

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  • Majora Carter

    Majora Carter founded Sustainable South Bronx, in 2001 - when very few people were even talking about "sustainability," and even fewer, in places like the South Bronx. By 2003, she coined the term "Green the Ghetto" as she pioneered one of the nation's first urban green-collar job training & placement systems. Her organization spearheaded new policies and legislation that fueled demand for those jobs, improved the lives of New Yorkers, and served as a model for the nation.

Latest Stories from The Promised Land

Last updated: Wednesday, July 23 2014 08:11 AM

Building Healthy Hives with Marla Spivak

Wednesday, November 30 2011 07:50 PM

Marla Spivak, a bee lover, bee researcher, and MacArthur Genius shows Majora that there's more to the honeybee than honey. Related Episode:  15 Short Audio:  Audio_Extra_Marla_Spivak.mp3 Short Picture:  102.jpg Short Thumbnail:  13.jp

Reinventing the Farm with Cheryl Rogowski

Thursday, November 24 2011 08:00 AM

Cheryl Rogowski, a fourth-generation farmer and the first farmer to win a MacArthur 'Genius' Award, gives us all some food for thought. Related Episode:  16 Short Audio:  Audio_Extra_Cheryl_Rogowski.mp3 Short Picture:  01.jpg Short Thumbna

Wes Jackson

Thursday, November 17 2011 08:00 AM

For the first half of his career, Wes Jackson was an academic. At 41, he was a tenured professor at California State University, establishing one of the first environmental studies programs in the country. And at 41, Wes Jackson decided to begin the othe

Pedro Sanchez

Thursday, November 10 2011 08:00 AM

Growing up in Cuba, young Pedro Sanchez's life was all planned out - he was going to follow his father's footsteps, by studying at Cornell and eventually taking over his father's business. But when his parents lost everything in the Cuban Revolution, Ped

Carl Safina

Thursday, November 03 2011 08:00 AM

Carl Safina fell in love with birds first. As a child, he bred pigeons, and as a young ecologist, he worked to protect wild birds that he called "living jewels." But those birds led him to his most enduring love - the ocean. When studying seabirds, he re

Baldemar Velásquez

Thursday, October 27 2011 07:00 AM

Growing up in a family of migrant farmworkers, Baldemar Velásquez spent his childhood in the fields, planting, weeding, and harvesting crops like sugar beets and berries. Short Audio:  Baldemar_Velasquez.mp3 Short Picture:  baldemar.jpg Short T

Walking the Walk with John Francis

Saturday, November 06 2010 07:47 PM

John Francis spent decades of his life walking across continents, carrying a backpack, a banjo, and a message of respect for the earth. He takes host Majora Carter to his hometown of Cape May, New Jersey, and tells her how, through walking this country,

Seeing Sweet Possibilities in Weeds

Friday, October 22 2010 06:05 PM

Brenda Palms Barber, the force behind a transitional jobs program that employs ex-offendors to make honey, shows Majora the view from her office window in Chicago. Where some might only see weeds, Brenda sees possibility. Related Episode:  7 Sh

Conquering Fears in Yosemite

Wednesday, September 29 2010 11:24 PM

Leaders can emerge in surprising places, as host Majora Carter found out when she went to Yosemite National Park and crawled through a cave with teenagers. Short Audio:  YosemiteBounceFinal.mp3 Short Picture:  20-Peterman-1.jpeg Short Thumbnail

Climbing into the Canopy

Thursday, September 02 2010 06:00 AM

  Short Audio:  Nalini_Bounce_2.mp3 Short Picture:  Screen shot 2011-11-07 at 1.07.30 AM.png Short Thumbnail:  Screen shot 2011-11-07 at 1.07.30 AM.png read more