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Comments

• [1] Wendy from Queens December 25, 2008 - 12:58PM

  Prof. Ariely claims that he has empirically proven that given the decision to inflict low level pain over a longer duration or intense pain over shorter duration, the former is the correct choice. I don't think it's that clear-cut. Some folks, myself included, prefer to endure necessary pain quickly, regardless of intensity. So in this example, I think the decision needs to be made on a case by case basis.

  
  
• [2] ronald pichler from manhattan December 25, 2008 - 01:28PM

  His very last comment about Nurses' and the best way to remove bandages was correct and wrong at exactly the same time. I'm sorry he had to go thru that pain, but for Mr. Ariely, it's true, the best possible care would be to remove bandages slowly "with breaks" in between.

  For the Nurses' who the hospital expect much from, who's time is limited, who must take care on many, many patients in any given day, the best possible solution is to remove the bandages quickly and move on to care for the next patient. This way they can provide care to as many patients as possible. The decision to remove bandages quickly was the best way for the nurses. The Health Care market industry (it is not a system as many believe) is set up this way. Good care is good enough. Best care is something you have to pay a lot extra money for. I hope Mr. Airley reads this.