wnyc.org / 93.9fm / am 820

Comments

• [1] Sandra from Warwick, NY November 12, 2008 - 10:28AM

  Talk about brand recognition! What is it about Target? As soon as the tv ad starts, there's something about the style that i immediately recognize it's a Target ad? They don't really have a jingle per se, and they don't say it's Target til the end of the commercial!?

  
  
• [2] Ben Erwin from NYC November 12, 2008 - 12:11PM

  There are two ads particularly that make me reach for the remote. Subway's Five Dollar Footlong jingle, and any FreeCreditReport.com commercial. They are insidious and have to go. They wrap around your cortex and strangle your thoughts, obliterating any other song that may be stuck in your head.

  Apple's background music on their famed and funny PC vs. Mac commercials is also insidious.

  
  
• [3] Sandra from Warwick, NY November 12, 2008 - 12:19PM

  The "stop smoking" campaign with the guy with the hole in his throat certainly works for me.

  
  
• [4] Lloyd from Manhattan November 12, 2008 - 12:20PM

  An effective anti-smoking campaign would portray smokers as unatractive. Show a cute boy rejecting a girl because she smokes and thousands of girls will quit immediately!

  
  
• [5] Lloyd from Manhattan November 12, 2008 - 12:23PM

  As Mr. Lindstrom says, ads that say smoking is dangerous do not work. Ads that say that smoking is bad for your love life will work like a charm.

  
  
• [6] Paulo from Paterson, New Jersey November 12, 2008 - 12:29PM

  How much does ideology and personal morality affect response? For example, I find product placements to be tacky and irritating. If a brand is incorporated into the storyline of a show or a movie, I'm less inclined to take the move seriously. But does my brain (or the brain of someone who thinks like me) respond in the same way who isn't as bothered? Is my brain and my body betraying my intellectual consistency?

  
  
• [7] Eric from B'klyn November 12, 2008 - 12:33PM

  Can effective marketing be used to 'sell' [build public support] for noncommercial issues like climate action? What would he suggest?

  
  
• [8] Peter Steinberg from Brooklyn, NY November 12, 2008 - 12:35PM

  While I admit it's fascinating to better understand why we buy what we buy, considering the state of our national and personal finances, wouldn't it be more appropriate right now to discuss how we can help people simply STOP buying?

  Peter

  http://www.FlashlightWorthyBooks.com

  Recommending books so good, they'll keep you up past your bedtime. ;)

  
  
• [9] Suzanne from new york November 12, 2008 - 12:37PM

  I don't agree with his comment that the Apple logo is not important to their brand any more. On shows like 24, it is the glowing Apple that immediately identifies the laptops and monitors in an otherwise very visually busy space. The shapes alone would not do it.

  
  
• [10] Charles from Liverpool, UK November 12, 2008 - 12:52PM

  "I'll go for C. because I've tasted Corona beer"

  Easy to amuse that I am, I have to admit to a brief chuckle with that one.

  
  
• [11] Leonard from Manhattan November 12, 2008 - 01:36PM

  In the house I just bought, there is very little water pressure in the shower when we try to use hot water. there are two showers. The one in the basement has no water at all as soon as we switch to hot water.

  
  
• [12] dd from nyc November 12, 2008 - 01:54PM

  last guess... firebox

  
  
• [13] asdf November 14, 2008 - 01:54PM

  PHOTOCREDIT for website image (please)!