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Buyology
Why do we buy what we buy? Find out why some ads and jingles work and others don’t, and the role the subconscious plays in our marketing decisions. Also: a look at the extravagant life and shocking death of architect Stanford White. Israeli novelist Michal Govrin on her latest work. And Larry Ubell answers your home repair questions!
Buyology: The Science of Neuromarketing
Find out why we buy what we buy, and why some ads and jingles work and others don’t. Martin Lindstrom’s new book about how much neuromarketers know about our decisionmaking processes is Buyology.

Stanford White, Architect
Hear about the rich legacy, extravagant life, and sensational death of the great architect Stanford White. Samuel White and Elizabeth White are co-authors of the new book Stanford White, Architect.
Samuel White will be speaking
as part of the Malkin Lecture Series
Wed. Nov. 12
Reception at 6:00 PM
Program 6:30-8:00 PM
Park Avenue Armory, 643 Park Ave.
More info here
New Israeli Fiction
Israeli novelist Michal Govrin talks about her latest, Snapshots. It’s about a woman’s search for fulfillment in the politically and socially complicated setting of modern Israel.
The Guru of How-To
Larry Ubell answers your home repair questions! Call us at 212-433-9692 (212-433-WNYC) or leave a comment below.
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FDA to Regulate Tobacco?
The Leonard Lopate Show
May 14, 2009
Congress is getting ready to a vote on whether to make tobacco subject to FDA regulation. You can listen to a segment we did in May about the bill and what it would mean for the cigarette companies.
- Comments [8]
Video Pick: Elizabeth Edwards
The Leonard Lopate Show
Elizabeth Edwards discusses how to best cope with lifes difficulties in her book Resilience: Reflections on the Burdens and Gifts of Facing Life's Adversities.
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Our 3-ingredient Challenge wins a James Beard Award
The Leonard Lopate Show
On May 3, the Lopate Show won its third James Beard Award for our 3-ingredient challenge. In August, we asked our listeners to call in and name 3 ingredients and then challenged New York chef and 3-ingredient expert Rozanne Gold to whip up a recipe! You can listen to the 3-ingredient challenge and get some inspiration for simple, delicious, and unexpected dishes.
Leonard is on Facebook
Now Leonard is on Facebook! We’re posting photos, status updates, links to notable interviews, and lots more. Check it out.
Barack Obama, Circa 2004
The Leonard Lopate Show
Listen to President-Elect Barack Obama on the Leonard Lopate Show in November 2004. He had recently won a seat in the U.S. Senate, and only a few months before, his rousing speech during the 2004 Democratic National Convention catapulted him into the national spotlight.
- Comments [4]
Guest Picks
The Leonard Lopate Show
Find out surprising facts about some recent guests on the Leonard Lopate Show. Check out our Guest Picks section! Did you know that football star Herschel Walker loves Judge Judy, Laurie Anderson is a big fan of agility training for dogs, and Speaker of the House Nancy Pelosi likes Johnny Depp?