wnyc.org / 93.9fm / am 820

Comments

• [1] Chris O from New York City May 30, 2008 - 12:37PM

  There have been recent reports about how in taste tests, people prefer the wine they are told is more expensive, even when it is a lie so a $50 bottle of wine is rated high but the same wine, if claimed to be a $5 bottle, is rated low.

  
  
• [2] Gene May 30, 2008 - 01:01PM

  Interesting program! That was a great idea to use a wheel to steer people to public radio.

  Berger concentrates on commercial products, but I wonder what factors/colors/ideas in the seemingly external environment might affect choices in the Nov. election.

  
  
• [3] Berger May 30, 2008 - 01:47PM

  Great point about elections Gene. We actually have a paper that shows how the external environment (e.g., whether people vote at a church or a school) can influence how people vote. Should be out in the next month or so.

  
  
• [4] Gene May 30, 2008 - 02:55PM

  The election paper sounds fascinating! (Don't tell Rove!)

  I'm also interested in how marketers, who presumably are aware of this phenomenon, may have worked campaigns in the past. Or will in the future--ie, most simplistically, increasing ads for Mars bars for the next 90 days during the Phoenix mission. Adding a touch of red to the packaging?

  And I wonder how those ultimate masters of marketing, tobacco companies, may have run context-based campaigns.