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The Art of the Ad Campaign

Thursday, April 24, 2008

Renowned ad man George Lois talks about how he’s created so many effective ad campaigns over the years, for everyone from Bobby Kennedy to MTV to the New York Post. MoMA is currently hosting “George Lois: The Esquire Covers,” a new exhibit of his covers for Esquire magazine.

Slideshow: George Lois’s Esquire magazine covers


Comments

  • [1] smidely April 24, 2008 - 12:53PM

    Love this guy! Where is he podcasting -- or give him a show!


  • [2] Gene April 24, 2008 - 12:58PM

    Just saw the first pic on your slideshow, and I have to say, your chat on the Liston cover gives no hint of how damnedly, phenomenally artistic it is--the lighting, the ancient sepia tone, the empty seats, the flat-on perspective, the staid parallel lines, the only angle in the pic is Patterson's body--death death death all over--it's really brilliant.

    And I love it for its sheer impact. People must have flipped out!


  • [3] pw from Chicago April 24, 2008 - 05:21PM

    Why was the 3 am call so offensive? Maybe if Democrats addressed the issue instead of letting Republicans own national security they would actually win.

    Why won't Obama release his state senate schedule & records?


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