On Demand
Do Book Tours Matter?
Wednesday, May 16, 2007
We ask how the way books are publicized has changed in the last 20 years. Paul Bogaards, executive director of publicity at Alfred A. Knopf, Jane Friedman, president and chief executive of Harper Collins, and Paul Yamazaki, chief book buyer for City Lights Books, discuss whether book tours really matter, what happens when an author refuses to discuss his/her work, and how marketing affects which books we read (and buy).
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