WNYC - The Leonard Lopate Show: Underreported: Campaigns and Consumers (November 02, 2006)

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The Leonard Lopate Show / November 02, 2006 / Underreported: Campaigns and Consumers

Underreported: Campaigns and Consumers

Thursday, November 02, 2006

For most of us, there's nothing political about buying toothpaste. But many candidates believe your choices in the grocery store provide valuable clues to the decisions you’ll make in the voting booth. Todd Wasserman, News Editor for Brandweek Magazine, explains how political campaigns use consumer histories to target voters.

Todd Wasserman and Wendy Melillo's "Why the Candidates Watch What You Buy" is the cover story of this week's Adweek

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