On Demand
Please Explain: Image Consulting
Friday, October 13, 2006
On today's Please Explain, Trevor Parry-Giles and Susan Estrich uncover how image consultants shape political campaigns. Trevor Parry-Giles is a former political consultant and an Associate Professor of Communication at the University of Maryland. Susan Estrich served as Campaign Manager for Michael Dukakis in 1988, and is now the Robert Kingsley Professor of Law and Political Science at the University of Southern California.
Do you think image is as important to winning an election as the issues?
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