wnyc.org / 93.9fm / am 820

Martin Lindstrom looks to the future of marketing. He points out that even though 75 percent of our emotions are rooted in what we smell, most advertisements focus only on sight and sound. He argues that in the future, successful companies will need to find ways of appealing to all five senses of consumers. His new book is titled Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound.

» Excerpt of Brand Sense in the Reading Room
» Visit Martin Lindstrom's website

Music: "Salpica" by Mambotur