The Leonard Lopate Show
Uncommon Sense
Friday, May 27, 2005
Historian Caroline Elkins uncovers a disturbing history of British-run prison and work camps in Kenya after WWII in Imperial Reckoning. Then, Irwin and Debi Unger outline the history of an American dynasty: The Guggenheims. Next, producer Bill Bryan and bowlers Wayne Webb and Walter Ray Williams, Jr. discuss a new documentary on the sport: “A League of Ordinary Gentlemen.” Finally, Martin Lindstrom explores ways that companies can expand their future marketing strategies to target all five senses of consumers—instead of focusing only on sight and sound.
Imperial Reckoning
Historian Caroline Elkins investigates the violent struggles surrounding British colonialism in Kenya. She challenges the standard British version of the Mau Mau rebellion, and uncovers disturbing stories of British labor and prison camps in her new book, Imperial Reckoning: The Untold Story of Britain's Gulag in Kenya.
The Guggenheims
Pulitzer Prize-winner Irwin Unger, and his wife and co-author Debi, examine the larger-than-life history of one of America's most prominent families: The Guggenheims.
Music:
Music: Soundtrack to The Elephant Man, music by John Morris: "Mrs. Kendal's Theater and Poetry Reading"
A League of Ordinary Gentlemen
Bill Bryan, Wayne Webb, and Walter Ray Williams, Jr. explore the world of bowling in the new documentary, “A League of Ordinary Gentlemen.”
» "A League of Ordinary Gentlemen" website
Music:
Soundtrack to Benny & Joon, music by Rachel Portman: “Sam is Kicked Out”
Brand Sense
Martin Lindstrom looks to the future of marketing. He points out that even though 75 percent of our emotions are rooted in what we smell, most advertisements focus only on sight and sound. He argues that in the future, successful companies will need to find ways of appealing to all five senses of consumers. His new book is titled Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound.
» Excerpt of Brand Sense in the Reading Room
» Visit Martin Lindstrom's website
Music:
"Salpica" by Mambotur
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