i think a big factor is that offshoring is now a political issue. companies that are reshoring are doing it in part to quell public discontent about losing american jobs; this damages their brand (apple comes to mind).

@John A

buddies, buddies, buddies... when you type while listening and doing tons of other things these type of things happen.

GE in the 80's was very much "Automate, Emigrate or Evaporate". It was all about money ('return on shareholder value'). It is interesting to grow and see the Magatrends as just the passing fancies of a few flawed individuals.
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But what is a 'Jack Welch body', commenter?

(can't they find some very strong and gullible martians, who eat only plastic shopping bags as payment, to do our crap?)

What a load of crap!

JAck Welch was the worst thing that happened to GE stock. The only people who benefited were Jack Welch and his bodies.

Can't wait for the news from the Masters of the Universe...

Inshoring? Unlimited importation of poor geniuses?

Tell us, Tom Friedman...

By 2001 consultants knew that outsourcing services was a zero sum game, excluding one's fees. The problem was by then, these same consultants had become hopelessly addicted to third world hotel massages.

Curse you, oh doublet of sirens, Nikko and Sofitel, evermore plush and informed!