A guest with a more technical background would have been more informative.

Bit of trivia -- It's estimated that 2% of internet users reply to spam emails. Perhaps our species isn't as intelligent as we think we are.

You mean the corporations that are destroying the environment with plastic packaging and toxic chemicals, and putting carcinogens in all our products are tracking us better than we track ourselves? Gosh i trust these guys. Maybe they could track their environmental destruction.

I think the title should be changed from "Big Data" to "Big Brother." I'm SO glad I clean out my cookies on a regular basis and don't use social media at all. Let's all make an effort to stay off the grid and next time Big Brother sticks his hand in the "cookie" jar, he'll come up empty.:-)

Say whaaat??! I better not get any emails referring me to weight watchers because I have gained a few pounds! Now that's crossing the line LOL -

So excited to be hearing the part about health care. I have just been thinking about the medical profession and large scale collection of data--I think once there is large scale data we willfind out that many of our current assumptions about certain diseases and conditions are wrong.

Suggestion: Next time skip April and just get Bill Schmarzo

http://infocus.emc.com/author/william_schmarzo/

Which members of congress might be intetested in managing our data rights? Don't laugh please, government can't sell us out forever.

Leonard: Can we got off the social media focus? Big Data is more than twitter and Facebook. Move on.

Does anyone actually click on web ads? I've been surfing the web since the introduction of Netscape and have never clicked on an ad.

TV is still free over the air, other commenter. It could disappear, but not yet.

April seems focused on internet info and how much anyone cares about your buying habits etc. The real treasure in big data is in using enormous data sets with population information (you can use de-identified data) and find information patterns about medical treatment and outcomes that have to date been unattainable in the giant mass of information. Who cares about social media? It's largely just crap.

I use Ghostery for my web browsers, it blocks tracking beacons such as Google Analytics, Facebook Connect, etc. It's probably not perfect but it does a decent job of keeping you from being tracked.

What are you not listening, he said Verizon patented that idea last month!! Creepy.

You mean the companies that also control the government have all our personal info?huh.

Slight correction for April: in the past we had unstructured data too. But it was in someone's writing in a folder. The change is how much is not captured digitally. My guess is April is young and doesn't remember life with pen and paper.

The most smartest person in the universe i guess can calculate me and find out that i am a beast-_-
Ps: i feel so flattered :)

The internet is a giant entrapment scheme. They will round us up for watching tv for free when tv used to be free just a few years ago over the air.

Its all just part of the plan to fill the concentration camps being built all over america.