Tina Rosenberg explains the positive force of peer pressure. Join the Club: How Peer Pressure Can Transform the World shows how peer pressure has reduced teen smoking in the United States, made villages in India healthier and more prosperous, helped minority students get top grades in college calculus, and even led to the fall of Slobodan Milosevic.

Comments [5]
When this guest references the "stereotype threat" explanation for the poor performance of black calculus students she exposes herself for the pop culture, feel good snake oil saleswoman she is - isn't it obvious that group practice is a "study skill" that most high scoring students avail themselves of early on? None of what she said could have had any bearing or could be construed to involve the "stereotype threat" phenomenon as evidenced in IQ tests.
I suppose the best answer (for a journalist) is the easiest, most trendy and most able to show her "empathy". What a joke. This book is a fraud.
I've wondered why people subjected to racist stereotypes not only conform to them but enforce them on others in the same group. Could it do any good to ask them why they agree w/the racists about what it means to (in this case) "be black"?
This guest is dreaming or just a simpleton, all of these anti-smoking campaigns in schools are a laughing stock among kids these days, the same way DARE was when I was a kid. These clubs exist so the high achievers can burnish their extracurricular record. I would love to see to what extent these groups "worked" at all. What DOES work is making cigarettes expensive, and whatever the implications of that for adults I know by personal experience that many teenagers today simply choose not to smoke cigarettes due to the high cost.
Very interesting discussion. I think Rosenberg has written an important book.
Who did big tobacco forget to bribe, i mean give campaign contributions? I mean farm subsidies for corn are just as much of a health problem in America but no one would dare touch that. In 21st century America government is for sale, these tobacco guys need to get better lobbyists!
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