Frank Rose, contributing editor at Wired, discusses the evolution of the media and how it is changing entertainment. In The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories he describes the people—like Will Wright (The Sims), James Cameron (Avatar), and Damon Lindelof (Lost)—who are reshaping media for a two-way world.

Comments [4]
back in the '80s someone turned me on to books written by trekkies that incorporated the characters from the Star Trek series.
Video games based on movies are usually bad
There are better examples of immersive games..like Sims, Mass Effect, Elder Scrolls...
Like Wired magazine itself, this segment should be called "Dumb and Dumber." By the boys, of the boys, for the boys.
Goodbye.
Can he talk a bit about Marshall McCluhan's predictions.
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