Steven Johnson looks into what sparks brilliant ideas and how innovation happens. In Where Good Ideas Come From, he tells the exciting and encouraging story of how we generate the ideas that push our careers, our lives, our society, and our culture forward.

Comments [11]
One of the smallest particles of our physical world has a double name because it was posited & searched for by two different groups of physicists simultaneously. One group called it J, the other called it Psi. Neither group was willing to concede in the naming, and hence the particle is called the J/Psi particle. Not a technology, but still humorous.
Hi Leonard,
Very intersting subject, I'd like to hear this guy again.
Also is it possible to get a 2 hour show on Jacque Fresco ideas.
www.thevenusproject.com
Thanks,
A most interesting segment. Please have this guest on again, Leonard.
Next stop, "Brave New World" as prophesied by Aldous Huxley in the late 1930s. Children produced in test tubes, and variegated by IQ for different occupational castes. Abolition of marriage and that quaint cottage industry "family system" of producing and rearing children, replaced by well managed corporate demographic controls. Legal soma drugs for everyone. We're getting there.
There are actually THREE different kinds of technology diffusion. Where there is an existing distribution network (e.g. the web or electricity) then new ideas can emerge in a year or two. When the idea requires new principles converted to practical manufacture, it takes 15-20 years. And if the network itself has to be built (say the the highway system) closer to 50 years. Entrepreneurs who ignore the lessons of technology diffusion rates, are often too early and thus doomed to fail.
What does your guest think about Jacque Fresco's ideas ?
This is a great topic for people looking to transform how business operates. Business leaders should open the dialogue among all employees to share ideas much like Google does. Check out the link to Steven Johnson's video on TED talks- http://www.ted.com/talks/lang/eng/steven_johnson_where_good_ideas_come_from.html
YES, DIVERSITY in large areas. EXACTLY the reverse of "if you can make it here, you'll make it anywhere" ... NICHE markets can survive in areas of large people concentrations.
D.A.R.P.A.
I agree that great minds (like Newton & Leibniz on calculus) thinking alike depend on the existing background. Sometimes it seems as if the next step is waiting to be taken, & more than 1 person is working on that next step, like Volta & Galvani on the role of electicity in biology.
I work for a certain local university, and believe me, sometimes it feels like an echo chamber: fashionable ideas are repeated ad nauseum and contradictory views are shouted down. If you want tenure, you have to play the game.
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