Inc. magazine writer Donna Fenn interviewed more than 150 young CEOs to learn what makes them tick and what the keys are to their success. She’s joined by Darren Paul and Shazi Vizram, two CEOs profiled in her book Upstarts! How Gen Y Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success.

Comments [16]
I was just listening to Soundcheck. They should have played M.I.A.'s song "Paper Airplanes" when this segment ended. Would have been too funny.
As to "How many times have these three said ABSOLUTELY?":
I prefer that exclamation to "ya' know" or even "you know" -- if I did, I would switch to something else entirely.
But, a more gentle reminder after the show would not be inappropriate.
Any type of repetition of this kind, [stereotypical 'valley girl', etc.], detracts from the message for some audiences, and does not, IMHO, contribute enough to be worth for other audiences (e.g. other Y'ers). On balance, more mature speaking discipline is worth paying attention to in general marketing. Occasional targetting may have its merits, but I don't think Lenny's show is one of those venues.
As to "let the consumer contribute to the cause of his/her own choosing":
"The people" always have that choice. This is just another choice, especially suited for those lazy moments of life when one does not want to make a project of finding a charity on ones own and vetting it, etc.
I don't mind feeling good about each purchase I make, IF I can afford it. These companies' challenge is to market things at prices will not chase away customers while being socially conscious at the same time.
"The people" always have the choice called "term limits" -- if they don't want to keep an official, vote someone else in. I personally do not believe in creating artificial rules that I cannot break when I want to.
How many times have these three said ABSOLUTELY? 50? 100? I would prefer more UMMMMMs...
I am absolutely having trouble listening to this.
These guys are clownshoes.
What year is this? 2005? Wow, this is nauseating.
retired NYC HS teacher, worked at 5 different schools. At least three of those had "entrepreneurial" programs as far back as 1998. They created, marketed, advertised, etc., their own lines of products, and competed in nationwide conferences in various categories.
I don't get it. What's so different? This all sounds like just another capitalistic marketing gimmick to make the consumer feel good about spending money. Why not keep product prices lower and let the consumer contribute to the cause of his/her own choosing? Or, give the actual workers who produce the items or services a greater share of the profits.
Hmmmm...Seed money.... the more things change the more they stay the same.
All these freaking books. It's such a crock.
You lost me when you said, "walk into Whole Foods" like I was buying a stick of gum. I don't too many people who still go there. Too expensive.
Cold calling... what a load of crap!!!
Digital Tools meaning social marketing hired guns posing as moms on social networking sites.
It's just about rich young kids, starting business in college. Mommy and Daddy probably helped. It's all a cheap facade.
I don't buy what Ms. Fenn is saying about Gen Y'ers having had such a team-oriented childhood; as a Gen X'er, my childhood/teen years were plenty collaborative, with team sports, student organizations, etc., and the bonus we had was that we did all of this in person. I can't see how Gen Y'ers had any greater sense of a collaborative upbringing than Gen X'ers.
It's because they can't do anything by themselves. So social that they spend all their time at work playing on-line scrabble and texting their friends when they are supposed to be working.
Social Networking sites aren't collaborative as much as an addiction for Gen Y.
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