During Super Bowl Week, sales of big-screen TVs increase by five hundred percent! Allen St. John, journalist and author of The Billion Dollar Game, talks about the business side of the Super Bowl.
Weigh in: How much do you spend on your Super Bowl celebrations? Are you cutting back because of the economy?
Guests:
Allen St. John
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Comments [7]
Hey another stat about Superbowl Sunday... it's the one day of the year with the highest reported cases of domestic violence against women.
You can have Wall Street Journal reporters who interviewed all the economists and business people who know anything about it, and write a story that makes it clear that the cities lose money on it.
Amazing numbers considering no one else in the world watches American football.
The Wall Street Journal has printed many stories which said that cities that support sports teams always lose money on it.
True?
Were marketers crushed when the assumed Philadelphia v. Pittsburgh match-up did not occur this year?
This is a question, not a comment. How much do the singers at half time get paid? Or are they there for free because they are promoting themselves?
Last year this caused much debate at our Superbowl party and we could not find the answer in the public realm.
I spend ZERO dollars on "Super Bowl celebrations". I consider it a stupid waste of time and money. I'd like to rename it the "Stupid Bowl".
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