PHOTOCREDIT for website image (please)!

last guess... firebox

In the house I just bought, there is very little water pressure in the shower when we try to use hot water. there are two showers. The one in the basement has no water at all as soon as we switch to hot water.

"I'll go for C. because I've tasted Corona beer"

Easy to amuse that I am, I have to admit to a brief chuckle with that one.

I don't agree with his comment that the Apple logo is not important to their brand any more. On shows like 24, it is the glowing Apple that immediately identifies the laptops and monitors in an otherwise very visually busy space. The shapes alone would not do it.

While I admit it's fascinating to better understand why we buy what we buy, considering the state of our national and personal finances, wouldn't it be more appropriate right now to discuss how we can help people simply STOP buying?

Peter
http://www.FlashlightWorthyBooks.com
Recommending books so good, they'll keep you up past your bedtime. ;)

Can effective marketing be used to 'sell' [build public support] for noncommercial issues like climate action? What would he suggest?

How much does ideology and personal morality affect response? For example, I find product placements to be tacky and irritating. If a brand is incorporated into the storyline of a show or a movie, I'm less inclined to take the move seriously. But does my brain (or the brain of someone who thinks like me) respond in the same way who isn't as bothered? Is my brain and my body betraying my intellectual consistency?

As Mr. Lindstrom says, ads that say smoking is dangerous do not work. Ads that say that smoking is bad for your love life will work like a charm.

An effective anti-smoking campaign would portray smokers as unatractive. Show a cute boy rejecting a girl because she smokes and thousands of girls will quit immediately!

The "stop smoking" campaign with the guy with the hole in his throat certainly works for me.

There are two ads particularly that make me reach for the remote. Subway's Five Dollar Footlong jingle, and any FreeCreditReport.com commercial. They are insidious and have to go. They wrap around your cortex and strangle your thoughts, obliterating any other song that may be stuck in your head.
Apple's background music on their famed and funny PC vs. Mac commercials is also insidious.

Talk about brand recognition! What is it about Target? As soon as the tv ad starts, there's something about the style that i immediately recognize it's a Target ad? They don't really have a jingle per se, and they don't say it's Target til the end of the commercial!?