wnyc.org / 93.9fm / am 820

Mr. Zogby looks at trends and forecasts the future. His forecasts include the assumption that the general social environment in which the trends are being measured will remain more or less the same over time. He does not – and probably cannot reasonably be expected to – take into account statistical "black swans": unexpected, unplanned events, such as sudden economic crashes, wars, and so on. This should be kept in mind.

I find that my cohort, those in their thirties, react against the previous generation by emphasizing we. This community is defined geographically whereas the we of the group younger (20s) is defined socially. We've got the act locally part - but not think globally in practice.

The test of a first-rate intelligence is the ability to hold two opposing ideas in mind at the same time and still retain the ability to function. One should, for example, be able to see that things are hopeless yet be determined to make them otherwise.
-- F. Scott Fitzgerald

To add to my comment, perhaps right-leaning people don't have access to "left" shopping venues and vice versa. Also, what if companies chose to actively market themselves to one group or another. Still, it appears very little of that choice is with the consumer.

Why does Mr.Zogby have to say "liberal" why not "progressive"?

The word Liberal is so intertwined with Statism and big government.

Young people believe in markets to provide the right goods and services, they believe in small and network interdependent.

Not top down hierarchy.

With shopping habits, are not both store locations and politics generally regional, so if right-leaning people shop more at Store A than Store B and left-leaning people prefer Store B, could it be that these stores tend to be in Right or Left areas? It could be where the company was founded, or by decisions made at corporate headquarters and not by consumers.

Zogby is "maverick" lol -- cause he's wrong so often...

http://blog.indecision2008.com/2008/04/17/john-zogby-sucks-on-polls/

Ruth Reichl is quoted on the back of the hardcover "Omnivore's Dilemma" saying something like "you vote every time you put something into your shopping cart - and that's the truth. It isn't the pols running things, it is in some instances our carelessness on so many issues.