The Art of the Ad Campaign
Thursday, April 24, 2008
Renowned ad man George Lois talks about how he’s created so many effective ad campaigns over the years, for everyone from Bobby Kennedy to MTV to the New York Post. MoMA is currently hosting “George Lois: The Esquire Covers,” a new exhibit of his covers for Esquire magazine.
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Host Leonard Lopate lets you in on the best conversations with writers, actors, ex-presidents, dancers, scientists, comedians, historians, grammarians, curators, filmmakers, and do-it-yourself experts.
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Comments [3]
Why was the 3 am call so offensive? Maybe if Democrats addressed the issue instead of letting Republicans own national security they would actually win.
Why won't Obama release his state senate schedule & records?
Just saw the first pic on your slideshow, and I have to say, your chat on the Liston cover gives no hint of how damnedly, phenomenally artistic it is--the lighting, the ancient sepia tone, the empty seats, the flat-on perspective, the staid parallel lines, the only angle in the pic is Patterson's body--death death death all over--it's really brilliant.
And I love it for its sheer impact. People must have flipped out!
Love this guy! Where is he podcasting -- or give him a show!
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