The Leonard Lopate Show: Do Book Tours Matter?

Do Book Tours Matter?

We ask how the way books are publicized has changed in the last 20 years. Paul Bogaards, executive director of publicity at Alfred A. Knopf, Jane Friedman, president and chief executive of Harper Collins, and Paul Yamazaki, chief book buyer for City Lights Books, discuss whether book tours really matter, what happens when an author refuses to discuss his/her work, and how marketing affects which books we read (and buy).

Guests:

Paul Bogaards, Jane Friedman and Paul Yamazaki

Comments [1]

Yoav Beinin from Edison, New Jersey

Excellent show!

May. 19 2007 05:35 AM

Score: 0/0

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