How Emotion Influences Voters
Monday, December 24, 2007
Political psychologist Drew Westen says that successful politicians must appeal to voters’ hearts, maybe even more than to voters’ minds. His recent book is The Political Brain: The Role of Emotion in Deciding the Fate of the Nation.

Comments [2]
Mr Westen's conclusions does not surprise me at all. We are social animals and our herd adherence is genetically defined. Dean Hamer has proved that VMAT2 gene defines how strong our self-transcendence is. He called it "spirituality" though in reality it is nothing more than implementation of our herd instinct. Mr Westen just confirms that many of us value our political, religious and other affiliation above our reasons. Any attempt to attack social grout we identify ourselves with certainly creates emotional response. It is subconscious and as long as we can not uderstand and control it we are not true humans yet.
Dear Mr. Lopate,
Maybe Drew Westen's experiments are valid, but his anecdotes can be absurd. He spent a long time condemning Al Gore and praising Bill Clinton for their campaign strategies. I guess he forgot that Al Gore won the popular vote in 2000, and Bill Clinton got less than half of the popular vote in 1992.
I hope that next time you hear yet another person condemn Al Gore for losing the 2000 election, you'll remember that he actually won.
Sincerely,
Tom Eccardt
Leave a Comment
Register for your own account so you can vote on comments, save your favorites, and more. Learn more.
Please stay on topic, be civil, and be brief.
Email addresses are never displayed, but they are required to confirm your comments. Names are displayed with all comments. We reserve the right to edit any comments posted on this site. Please read the Comment Guidelines before posting. By leaving a comment, you agree to New York Public Radio's Privacy Policy and Terms Of Use.