For most of us, there's nothing political about buying toothpaste. But many candidates believe your choices in the grocery store provide valuable clues to the decisions you’ll make in the voting booth. Todd Wasserman, News Editor for Brandweek Magazine, explains how political campaigns use consumer histories to target voters.
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Host Leonard Lopate lets you in on the best conversations with writers, actors, ex-presidents, dancers, scientists, comedians, historians, grammarians, curators, filmmakers, and do-it-yourself experts.
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