Brand Sense
Friday, May 27, 2005
Martin Lindstrom looks to the future of marketing. He points out that even though 75 percent of our emotions are rooted in what we smell, most advertisements focus only on sight and sound. He argues that in the future, successful companies will need to find ways of appealing to all five senses of consumers. His new book is titled Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound.
» Excerpt of Brand Sense in the Reading Room
» Visit Martin Lindstrom's website
Music: "Salpica" by Mambotur
» Excerpt of Brand Sense in the Reading Room
» Visit Martin Lindstrom's website
Music: "Salpica" by Mambotur
About The Leonard Lopate Show
Host Leonard Lopate lets you in on the best conversations with writers, actors, ex-presidents, dancers, scientists, comedians, historians, grammarians, curators, filmmakers, and do-it-yourself experts.
Hosted by Leonard Lopate
Sign up for the Book Club e-newsletter.
Features
- 2010 Tony Award Winners
- 25 Years of Lopate
- AIDS: Then & Now
- Backstory
- Guest Hosts
- Guest Picks
- How Did Politics in America Get So Weird?
- Please Explain
- Summer Stuff
- The Big Picture
- The Gurus of How-To
- The Leonard Lopate Show Book Club
- The Lodown
- The Word Maven: Patricia T. O'Conner
- Tributes
- Underappreciated
- Underreported
- Web Extras
Show Archive
Show Archive
Leave a Comment
Register for your own account so you can vote on comments, save your favorites, and more. Learn more.
Please stay on topic, be civil, and be brief.
Email addresses are never displayed, but they are required to confirm your comments. Names are displayed with all comments. We reserve the right to edit any comments posted on this site. Please read the Comment Guidelines before posting. By leaving a comment, you agree to New York Public Radio's Privacy Policy and Terms Of Use.