Martin Lindstrom explores ways that companies can expand their future marketing strategies to target all five senses of consumers—instead of focusing only on sight and sound. His new book is titled Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound.
» Read an excerpt of Brand Sense in the Reading Room
» Visit Martin Lindstrom's website
Music: "Salpica" by Mambotur
» Read an excerpt of Brand Sense in the Reading Room
» Visit Martin Lindstrom's website
Music: "Salpica" by Mambotur
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Host Leonard Lopate lets you in on the best conversations with writers, actors, ex-presidents, dancers, scientists, comedians, historians, grammarians, curators, filmmakers, and do-it-yourself experts.
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