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Comments

• [1] hjs from 11211 July 08, 2009 - 10:23AM

  how do i get this book for FREE?!

  
  
• [2] Caitlin from Jersey City July 08, 2009 - 10:45AM

  HJS- go here: http://www.scribd.com/doc/17135767/FREE-by-Chris-Anderson

  Free for free.

  
  
• [3] ceolaf from brooklyn July 08, 2009 - 10:48AM

  I'm sorry, but his argument is junk.

  If it really is free, and it is not a trick, then you cannot make money on it -- or least it is so far from assured that it is not a viable business model.

  His examples are just wrong, over and over again. And without his examples, his tenuous arguments fall apart. I won't get into it here, but he's got the details of the WSJ argument wrong in critical ways.

  
  
• [4] Brian from Brooklyn July 08, 2009 - 10:48AM

  So... you won't mind if I steal this book.

  
  
• [5] joe July 08, 2009 - 10:48AM

  Why isn't his book free?

  
  
• [6] Tonky from brooklyn July 08, 2009 - 10:49AM

  Wrong, I think.

  Bits do not cost nothing. Google consumes HUGE amounts of electricity with their server farms. There is a finite cost per google search, monetarily and in terms of carbon footprint. On a global scale this degrades the environment.

  
  
• [7] Chicago Listener July 08, 2009 - 10:50AM

  The thing that is hindering newspapers is the lack of clever thinking about how to package and promote the product online. They are finally calling themselves "digital media companies" that also print newspapers. But that only means they have embraced the idea that the web isn't going away (duh!).

  
  
• [8] KC from NYC July 08, 2009 - 10:52AM

  "Bits are free"? That's simply untrue. Google isn't "free"; they pay for their operations by collecting data on their users, then targeting their advertising. They are a big corporation with a staff and multi-million-dollar server facilities. This Jeff Jarvis-style embrace of a theory of free information is completely divorced from the REALITY of how information is collected and dispersed. It's nice to think things work this way, but it's also nonsense.

  
  
• [9] tyip from New York July 08, 2009 - 10:52AM

  There are multiple meanings of the word "free". It can mean "free from monetary cost" or "free to do whatever you please". The whole open source movement is evolved around the second definition. As a matter of fact, open source projects place no restriction on charging for the product.

  The GNU Project website has an excellent page describing the definition.

  http://www.gnu.org/philosophy/free-sw.html

  
  
• [10] Chicago Listener July 08, 2009 - 10:52AM

  The other issue with google is that it draws in eyes from all over the world, viewers that are meaningless to local advertisers. If I'm trying to sell cars in Chicago, I need local eyeballs, not an expat in Singapore clicking in for the Cubs score.

  
  
• [11] Richard Lee from Park Slope July 08, 2009 - 10:52AM

  Oh, for Pete's sake, this is silly!!

  All Mr. Anderson is really discussing is a variation of loss-leading sales practices, combined with shifting the costs from the immediate (online) consumers to advertisers and others for whom our personal information is of interest. Finding ways to (1)commoditise new areas of life, and (2) trade the new commodity as a new medium of exchange doesn't make anything "free."

  RVS Lee

  
  
• [12] E.F. Slattery from Astoria July 08, 2009 - 10:53AM

  Please ask Chris about the Wikipedia debacle concerning his book: were chunks of it lifted to illustrate a point? Style guides have long included ways to cite online info, so I don't buy the no-need-to-cite argument. If it's not ironic, it presents a huge credibility issue for an editor. Thanks.

  
  
• [13] peter g. July 08, 2009 - 10:53AM

  So if it doesn't add to someone else's brand, it isn't worth producing?

  
  
• [14] Eric from New York July 08, 2009 - 10:53AM

  But wasn't there an article on the NY Times recently that Wired was losing advertising dollars faster than most magazines and was in major financial trouble?

  Is Wired actually doing ok just from their print sales?

  So is his own publication proof that this model doesn't work?

  
  
• [15] James Gathings from New York July 08, 2009 - 10:57AM

  Does the economist pay it's reporters? I didn't think they paid the folks who wrote their artists.

  
  
• [16] Chicago Listener July 08, 2009 - 10:58AM

  You will always need someone to sit at city hall and simply pay attention. You can be the most clever person in the world, but if you don't know the players in the room (as your lobbyist crowd-sourcing project shows) then you don't know the whole story.

  
  
• [17] ceolaf from brooklyn July 08, 2009 - 10:58AM

  How is his argument about media different than giving away promotional copies? That's not the miracle of "free" in any sort of new or interesting way.

  Giving it a new name (i.e. "freemium") doesn't make it new or interesting.

  
  
• [18] peter g. July 08, 2009 - 10:58AM

  He's giving his book away?

  Where?

  
  
• [19] hjs from 11211 July 08, 2009 - 10:58AM

  Caitlin

  thanks. it is FREE!

  
  
• [20] Ali from New Jersey July 08, 2009 - 10:58AM

  As much as bit distribution is "almost free", the hardware (fiber optics, etc) needed to sustain it is not. The debate over internet neutrality a few years ago that ended in something of a ceasefire from the phone companies testifies to the fundamentally paid nature of the internet. To dwell on the software/bit-level and call it free is misleading.

  
  
• [21] Caitlin from Jersey City July 08, 2009 - 10:59AM

  I think flickr.com has a good model- you can post a set number of photos for free, or infinite photos (plus get some analysis tools and other extra things) for an annual fee.

  Could this setup be applied to journalism? The big headline stories you can hear anywhere could be free, but the more exclusive, indepth stories could be by subscription.

  
  
• [22] Neal from Manhattan July 08, 2009 - 11:00AM

  Since many citizens are doing at least part of the job of a journalist, maybe we should have add journalism as required class in high school.

  
  
• [23] Alex from Park Slope July 08, 2009 - 11:00AM

  The first caller didn't ask how the "coach" get paid. The caller asked how much the "coach" gets paid.

  Typical editor who doesn't care what's being said to him but only cares about what he's saying.

  
  
• [24] ceolaf from brooklyn July 08, 2009 - 11:01AM

  It is not hard to cite Wikipedia, even though it is a changing medium.

  1) The established style guides (e.g. MLA, APA) explain how to add the date that an electronic article is accessed.

  2) Wikipedia provides permanent URLs to each version/revision of each article.

  By using footnotes or endnotes, Mr. Anderson could have cited his sources without any problems. His argument for why he couldn't do this is disingenuous.

  
  
• [25] Mike from Inwood July 08, 2009 - 11:04AM

  The coach gets paid and the producer gets paid by being published which will hopefully lead to something better? Sure, just like rug exporters in South Asia coach kids to weave.

  
  
• [26] Harold from Lower East July 08, 2009 - 11:06AM

  Please ask him to explain the Wikipedia plagiarism.

  
  
• [27] Lucia Guimaraes from NYC July 08, 2009 - 11:13AM

  I find the argument about coaching non-professional journalists disingenuous to say the least. Any skilled writer can write well about a subject that he or she knows about. Anderson's argument that the best writers on any given subject are non-journalists reflects ignorance about the best specialized journalists in the US media. Also, a journalist bound by the professional rules of an institution, monitored by his editors, will bring out a balanced coverage of any public interest subject in a way no amateur or dilettante will. Wired magazine is taking a beating from the general drop in ad revenue so free content must be welcome.

  ANYBODY should be paid to provide content to a for-profit company, be he or she a journalist, a homemaker or a science expert.

  Because people want the monetary advantage of media exposure, or they just want the narcissistic thrill of being read, we have this army of free labor that made the likes of Huffington Post and the Daily Beast possible. They flash celebrity columns that account for NO reporting, written by people who make a lot of money in their professions.

  None of these aggregators or publishers of free work come anywhere near replacing the reporting done by the New York Times or The Guardian. Speed has nothing to do with accuracy or consistent coverage. And read the ironic Daily Beast contract controversy exposed by writer Joe McGiniss, who refused their $250 for a piece they would own in any format, perpetually.

  
  
• [28] Victoria from New York August 14, 2009 - 10:59AM

  Um, Chris, all those "amateurs" want to be paid. They don't actually want to do it for free.