On Demand
Opportunity Knocks
Chris Anderson, editor-in-chief of Wired Magazine, author of The Long
Tail: Why the Future of Business Is Selling Less of More (Hyperion, 2006)
- says niche audiences on the internet create countless opportunities for consumers
and
Barry Schwartz, professor of psychology at Swarthmore College and author
of The Paradox of Choice: Why More Is Less (Harper Perennial, 2005)
- says too much choice is debilitating
» The Long Tail blog
» Barry Schwartz' website
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