C.G. from Manhattan
Be aware of the link between "Adbusters" an organization that heavily criticizes marketing, indeed it exists for that cause, and OWS, whose first protest was organized By Adbusters.

Bugaboo® vs McClaren™ -

So true. As though the McClaren wasn't expensive enough!!!

Absolutely, PATHETIC!

Go, Konsumerism™!!!

I listen to this show a lot. I'm surprised to hear Brian denigrating actions geared toward raising awareness when he defended Occupy Wall Street for raising awareness about income inequality. Could you both discuss OWS in this context?

Has your guest seen the film Pink Ribbons Inc - "a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success"

In the US, the biggest killer of women is indeed heart disease. It should be added, the biggest cancer killer of women is LUNG cancer.

Both these diseases, plus another big killer, COPD/emphysema, are tobacco-related.

FYI, Ben and Jerry's has been owned by Unilever since 2000. Unilever said it hopes to carry on the tradition of engaging "in these critical, global economic and social missions." - but has REALLY fallen short in my opinion.

Let the corp, who has the money, donate, don't rely on me to make you look good.

I read AIDS was the #1 Killer of women now. Worldwide.

No, I actually avoid buying products marked with the portion going to charity packaging

Paul Newman?

Wow, such a loaded topic. As in: Is Marketing's primary purpose to obscure that good information that makes an informed choice? Or is it: Marketing's primary purpose is to makes sales, even when not needed, so as to divert scarce money away from beneficial goals? But I suspect I'm off topic, but focus is the issue.