Butch, short for butcher -- first it fattens you up, then it kills you.

(Sorry for the late reply - I caught the late-night encore presentation)

I refer to it as "overprocessed subsidized corn byproduct sugar substitute", but I think it'll end up labeled as "artificial sweetener" - here's why:

[1] It *is* artificial (man-/machine-made)
[2] It *is* used as a sweetener
[3] It's a generic label that doesn't faze the public
[4] It takes less ink to print than "high fructose corn syrup"
[5] And it's better branding than "sugar substitute"

If the goal is to reduce its consumption then either leave it as "high fructose corn syrup" or call it by its chemical compound nomenclature. A rose by any other name would smell as sweet, but saccharin by the name "1,1-Dioxo-1,2-benzothiazol-3-one" leaves a bad taste.

(Of course, if companies really want to increase sales, they would have made their products with "all-natural" sugar from sugar cane in the first place)

One of the callers said "high fructose corn syrup" isn't high in sugar - that's incorrect. It does have a higher percentage of fructose and there are respected studies indicating that our bodies do not absorb HFCS like natural sugar because of this. I

HFCS also tricks your homones to believe that you're hungry when you are likely satisfied.

HFCS has been found to contain mercury.

The bottom line is that HFCS MIGHT not be terribly damaging in minimal amounts but that's difficult for the average consumer to achieve since HFCS is everywhere. To JT's point above, if corn weren't subsidized, it wouldn't be so cheap and food manufacturers wouldn't use it so freely.

I think this is actually a wonderful opportunity to talk about HFCS, and educate consumers on healthy options.

SUGAR3 (as in “sugar cubed”)

(Can't do the superscript but you get the idea)

I see they are considering fructinose also. So... here's take 3:
Fructinase

I liked the suggestion "frucrup" (based on "fruc[tose sy]rup") from one of the callers, but I'd divide the words differently: "fructup." Yes, the rhyme is deliberate.

Here's the Center for Science in the Public Interest's take on it: "Proposed Name Change For High-Fructose Corn Syrup Still Misleading" (http://cspinet.org/new/201009151.html).

And I agree w/anonyme that we need to counter the casting of healthy eating as a "lifestyle" rather than a health issue. Also the portrayal of healthy foods as tasting bad!

On the other hand, some of the commenters seem to be confusing the health effects of sugar w/those of fat. Maybe we need a segment on the differences.

war machine chemical grown, gmo, diabetes-promoting, monoculture poison.

But rather than grousing about our victimhood, resolve to buy viable food directly from farmers and learn to cook. Children deserve nothing less and here's a great great talk about those involved in "slow money" organic agriculture, and bringing it even to a wal-mart near you. (It's NOT elitist!!! You feed the corn growers who won't convert to organic by saying "organic's elitist" This is a wonderful hopeful concrete keynote: http://www.midhudsonmedia.com/clients/slowmoney/gary-hirshberg.htm

they shouldn't be allowed to change the name unless they are changing the product. It's like changing the word murder because now it's hard to get a job. That is crazy talk.

Love what Laura from New Canaan, CT wrote:

"C.R.A.P. - corn repurposed as poison"

This is simply a marketing technique to bamboozle the public. The industry should not be allowed to change it.

Why does WNYC keep using Marion Nestle as its source? She constantly misinforms.

For more on why HFCS is different from sucrose (table sugar) and a significant contributor to high rates of Type II Diabetes read this link:

http://articles.mercola.com/sites/articles/archive/2010/01/26/sugar-may-be-bad-but-this-sweetener-is-far-more-deadly-part-2.aspx

Mr. Patterson from Brokklyn-very very funny.

Estelle, ding ding ding.

Sadly, that may well be a major cause of the all the obesity and early Type II diabetes in kids.

Will the Big Ag Corporate powers win this battle? Or will science be allowed to conitnue to study just what HFCS is doing to us and our children?

Read these Princeton studies. Changed my approach to food buying. Better safe than sorry. And I've had to give up some manufactured foods I really enjoy, but, hey....

http://www.princeton.edu/main/news/archive/S26/91/22K07/

Call it
Corn Sweetend Syrup-CSS

Corn-hole-lots-of-fungus!
Yeah, Mommie, choosie muthas choose it!

Have to retract Fructasia as I see it's really being considered. (Go figure.)

Let's call it Frutisol.

The problem with high fructose corn syrup is that it is NOT ABSORBED by the body and stays there crystalized!

while many of your listeners are right that we consume too many sweets, that point takes the conversation away from the real problem

Monsantose

The new name for high fructose corn syrup should be lowfat corn oil.

Crack

refined corn sugar

They can call it anything they want. It still won't get me to eat it, or any other sugar of any kind. I have not eaten any sugar at all, except fresh fruit, for the last 18 months. So take that Monsanto and ADM.

How about calling high fructose corn syrup as "Kid Killa?"

Industrial Sugar

refined corn sugar

We have a HFCS ringer or stooge or sadly gullible consumer in Marion. eh?

Please read the Princeton studies comparing HFCS to actual sugar.

They are not the same to the rats being studied. Nor, it appears, to human bodies.

http://www.princeton.edu/main/news/archive/S26/91/22K07/

I am not eating any more HFCS.

Please ask the guest if pseudonyms are already being used on food labels.

I know what corn syrup is, but are labelers using that name to cover their use of HFCS?

For several years now in our house we refer to it as "Crack." As with creamer, we often say, "Honey, what would you like in your coffee, milk or crack?"

sweet & high

High Fructose Corn Syrup Mellencamp

thumbs up to gilda from manhattan.

Sweet Corn Juice

Cornporn

Compound 1984, as in George Orwell...

Maxicrose
Obesyrup

Highly fattening sugar syrup

CancerYum

if sugar = white death
hfcs = yellow death

Can we speak to that article in the Times? What gives....it read exactly like propaganda.

High Metabolic Syndrome Syrup

High Fructose Death Syrup

obesweet

"corn handles" since this stuff ends up on your waist

You probably can't say this on the air but I think it should be "Huge Fat Ass Corn Syrup"

My suggestions:

1. Corn Jelly
2. Fortified Corn Kernel Extract
3. Other Sugars

I seem to remember when FDA-required nutrition facts on food labels listed

The point is not whether the artist formerly known as HFCS is healthy or unhealthy. The point is that it's in EVERYTHING.

As "autolyzed yeast" is used as a replacement for MSG in processed foods (referencing how it is produced)...

"Enzyme-converted starch" based on the process that is used to create it.

Compound 1984, as in George Orwell...

Liquid Obesity(TM)

Kernel Sweet

AKA

Colonel Sugar, the animated spokesman.

Creative Clay

Sweet and Really Low

Liquitox

WHITE

MANS

POISON.

Meant to say: Freedom Nectar

Zea Mays Based Sweetener

Sure Sugar. ("sure yeah, this is sugar...")

Colestra - or brand name: Colean

(for those consumers who remember the fun-to -impugn fat substitute Olestra - brand name Olean)

vegetable sugar

sap formerly known as high fructose corn syrup

how about PTD (pathway to diease)
or RCC (really cheap crap) or
GMP (genertically modified poison)

Liquid Maizeulose: "Why resist? It's in everything you eat!"

It should be called Corn Krack made from cracked corn! Can't remember where I saw the graphs, but remembered seeing graphs that showed the parallel relationship between HFCS usage, US obesity rates along with US Type II diabetes rates..... a very significant and strong correlation; ergo Corn Krack- America's unforgiving addiction.

Ubiquitose Americana

Freedom Syrup

SuSuSy for Super Sugar Syrup.

"Amaizin" could be a new name for high fructose corn syrup. "Maize" is another word for corn. Saying there is "a bit of maize in this product" can be shortened to "Amaizin".

Setebaid™, (diabetes spelled backwards)

"Sweet poison" - it will never be used by the industry but that is essentially what it is

What's the point in changing the name. High Fructose Corn Syrup Sucks so... don't use it!
Use real juice as a sweetener. Think about doing the right thing.

C.R.A.P. - corn repurposed as poison

"Monsanto"

(etymology: mon from French = mine, + santo from Latin = health)

Kiddy Heroin

How 'bout CORN TAR or MAIZE HONEY.

Personally I prefer Corn Tar but it might wind-up another pr problem.

ToxiSweet

"I Can't Believe It's Not Sugar!"....... (lol)

PIG LIPSTICK

sugar-that's-even-worse-than-sugar

i knew we could count on wnyc's wonderful audience to call it as it is as far as opinions on what high-fructose corn syrup is....

but I want to comment that this effort here by you, Brian, and your producers, is an absolutely classic example of trying to make consumers & audiences work for free (which so much corporate 'outreach' to audiences, especially via the internet, consists of). Efforts to build audiences by making them feel important & part of a 'family" by responding to a request from the radio host is more free labor social-media style and is a sign that every show on wnyc wants to be the Takeaway (yuck!) And here I am, doing it! Seductive!

High Fructose Obesity Sauce
Obesity Syrup
Cheap Fat Corn Sugar

government sugar

Type 2 Diabetes Inducer - which when abbreviated takes on a certain Stars Wars sound - tee 2 dee eye

how about "mis-sugar" and slogan- you have to be meshuggah to eat it!!!!

How 'bout CORN TAR or MAIZE HONEY.

Personally I prefer Corn Tar but it might wind-up another pr problem.

Sweet Killer or Sweet Poison or Sweet Death

diabetose (dye-A-bih-tose)

Cancer Candy.

Diabetose!

May I ask why are you helping the industry re-brand such a harmful and easily replaceable sweetener? The problem with HFCS is not the image, but the reality.

obesity elixer, diabetes drink, high mortaility corn sugar

cheap sticky child fattening yuck

Corporate Sugar
High Profit Sugar
Industrial Complex Sugar
Ronald Reagan Sugar

Cancer Candy! YUM!!!

obesia
nico-teen
luvhandula (organic)

Ersatz Sucré

Cornphatnal (corn-fating-all)
Yummmy!

Corn
Resourced
Agricultural
Pressing

C.R.A.P.

sugar smack

How about "Submit To Corn, Your Overlord"

or

"Happy Juice by Archer Daniels Midland"

or

"Hi. We're from the government. We're here to make your food tasty!"

Obesity-inducing garbage.

Sweet Subsidy Jelly

New name for High Fructose Corn Syrup:

Artery Algae

Obesity Syrup

Fructasia

How about Highly Subsidized Corn Syrup?

Obesity sauce!

Death juice

Death Syrup.

The Devil. that's what I've called it for years.

Let's rename HFCS the "Silent Killer"

PS
why is the industry aloud to change the name of this product. sounds like bait and switch to me, just when people are learning the dangers of HFCS.

Corn Fructose Unhealthy Clogging Killer -- the acronym is particularly apt...

How about "Diabetes Starter"?

Fat Elixir

war machine chemical grown, gmo, diabetes-promoting, monoculture poison.

But rather than grousing about our victimhood, resolve to buy viable food directly from farmers and learn to cook. Children deserve nothing less and here's a great great talk about those involved in "slow money" organic agriculture, and bringing it even to a wal-mart near you. (It's NOT elitist!!! You feed the corn growers who won't convert to organic by saying "organic's elitist" This is a wonderful hopeful concrete keynote: http://www.midhudsonmedia.com/clients/slowmoney/gary-hirshberg.htm

government liquid sugar

or

survial of the fittest juice

Sweet Juice of Death

The Evil Elixir.

Sweet Death.

Rotnfat. (rots your teeth, makes you fat)

Subsyr. (because its a subsidized syrup)

How about SFP (sweetfattypoison)?

diabetes sap?

the whole high fructose corn syrup things makes me angry. we subsidies corn farmers so this crap is so damn cheap they put it in everything. And its processed like crazy. you wanna call normal corn syrup "corn sugars", fine. it's misleading since it's a syrup, so why not just call it syrup. my major problem is with the over processed "high fructose" type that has it's glucose turned into fructose. i'm sure 90% of americans consume way to much of this stuff and don't even realize how many things its in.

How about "fat, fat, fatty, fat sugar"?

HAPPY FUN CORN SUGAR

GO SUGAR !

Why does HFCS exist?

Governments give subsidies to corn farmers to produce more corn than we need. We end creating products like this just use the corn and then complain about how unhealthy the results are. Why doesn't the government cut the subsidies? It should be easy to pass when budgets have to be cut.Taxing soda makes no sense when we subsidize the people that make cheap drinks possible.