Danielle Sacks, Fast Company senior writer, reports back on the state of the advertising industry in the shifting media landscape.
I have had the pleausre of working with/for the founders of GeniusRocket.com and completely stand behind there position.
Of course there was no way for Danielle to have covered the nuances of crowdsourcing in such a short time, yet the caller's mention of submitting work with no one receiving payment is a rarity in the creative crowdsourcing world. There are many online sites that offer "open crowdsourcing" where anyone can enter, but only a few are selected/paid. In contrast there are a very small number of sites like ours at GeniusRocket that pre-qualify participants based upon their skills set and experience. When a very small number of people are participating everyone can be paid. When everyone is paid, more talented artists will be willing to participate, and when they participate the quality of the content exceeds the brands expectation.
Peter LaMottePresident GeniusRocket Inc.
It seems that the technology of today is supporting an industry that is permeating our culture. In other words, the industry is culling data from twitter and facebook as a resource for giving people what they already know. It also allows for the very same people who are the demographic create their own ads, and executives and corporations are reaping the benefits.
The comment from the caller regarding ad guys being asked to compete for an ad and the payment is the right to say "I created that" is exactly the broken business model of architecture firms. Architects are constantly put into the position to have to compete for projects and, more often than not, nothing comes of it.
(former print producer)I find that that clients are not as educated about new nontraditional forms of media, i.e. twitter, youtube, however come to agencies looking for these kinds of innovative campaigns without understanding what their product and customer will appreciate. for example, the motrin moms you mentioned.
d.boon says thanks big brother......sorry, i actually love advertising. it's such an admirable profession. that's what you want to hear, right?
"why can't i walk down the street free of suggestion?"
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