Is Green Marketing for Real?
Wednesday, January 09, 2008
Daniel Esty, Yale Law School professor and the director of the Center for Business and Environment at Yale and the co-author of Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage (Yale University Press, 2006) talks about efforts to regulate green marketing.
Green to Gold is available for purchase at Amazon.com.
Green to Gold is available for purchase at Amazon.com.
Comments [2]
so who wanted to know about plastics&biodegradebility? here's your link:
http://www.wiley-vch.de/books/biopoly/pdf_v10/vol10_19.pdf
this is technical stuff, but p.4 is the easiest page because it has great picture/diagram. basically, the chemistry has to do with the strength of the chemical bonds being broken down over time. that's what they calculate, and plastic is very strong stuff compared to the strength and ability of garbage eating micro organisms to chew them up, digest them and turn them into whatever, kind of like us with food, and if you, or some poor marine animal just looking for a meal, had to digest food or plastic. [ i found this on scirus.com]
Does the caller know anything about developments that are using "GREEN" as part of an image in relation to luxury? Especially in relation to the size and life style of such developments.
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