New York Public Radio Names Anne O'Malley Vice President of Membership
New York Public Radio Names Anne O’Malley
Vice President of Membership
(New York, NY—October 8, 2014) – New York Public Radio (NYPR), which comprises WNYC, WQXR, The Jerome L. Greene Performance Space and New Jersey Public Radio, announced today that seasoned marketing and business development executive Anne O’Malley has been named Vice President of Membership.
In the newly created role, O’Malley will oversee the multiplatform membership fundraising effort for NYPR, providing strategic leadership and tactical direction for existing and new initiatives. She will develop e-philanthropy and digital membership programs for all NYPR consumer brands and properties, including award-winning podcasts Radiolab, Freakonomics Radio and On the Media, and implement a data-driven methodology for listener cultivation and engagement. O’Malley will report to Margaret Hunt, Senior Vice President & Chief Development Officer, NYPR. O’Malley’s appointment is effective immediately.
“Membership at NYPR via radio pledge drives is still our biggest source of revenue, but our ambitious digital expansion provides even more possibilities to reach potential new members,” said Hunt. “As the digital focus of our business grows, it is clear that we need to add a new set of skills to take advantage of the opportunities before us. With her background in working with companies that share NYPR’s customer focus and drive for growth, Anne is the perfect fit, and I’m thrilled to welcome her to the team.”
“It’s exciting to join NYPR at a pivotal point in its long and distinguished history,” said O’Malley. “I am eager to contribute to the digital transformation of a venerable New York institution, and delighted to have the opportunity to collaborate with such a talented and passionate team.”
Most recently, O’Malley had been working with Barnes & Noble College developing the brand strategy and go-to-market plan for Yuzu, a new digital education platform. Prior, she served as the Vice President of Acquisition Marketing for Scholastic, where she led multi-channel marketing initiatives to recruit new teachers to participate in Scholastic Book Clubs. Before Scholastic, O’Malley was at Barnes & Noble for seven years and held a variety of positions including the Director of Digital Marketing, Gift Cards & Credit Cards. In this role, she led the team responsible for social media, acquisition and multi-channel marketing for the company’s NOOK eReader. During the course of her career, O’Malley also worked for American Express on strategy development, e-commerce marketing, new business development, customer acquisition and product development. O’Malley earned a BA from Williams College and has an MBA from the Tuck School of Business at Dartmouth College.
New York Public Radio is New York’s premier public radio franchise, comprising WNYC, WQXR, The Jerome L. Greene Performance Space, and New Jersey Public Radio, as well as www.wnyc.org, www.wqxr.org, www.thegreenespace.org, and www.njpublicradio.org. As America's most listened-to AM/FM news and talk public radio stations, reaching 1.1 million listeners every week, WNYC extends New York City's cultural riches to the entire country on-air and online, and presents the best national offerings from networks NPR, Public Radio International, American Public Media, and the British Broadcasting Company. WQXR is New York City's sole 24-hour classical music station, presenting new and landmark classical recordings as well as live concerts from the Metropolitan Opera, the New York Philharmonic, and Carnegie Hall, among other New York City venues, immersing listeners in the city's rich musical life. In addition to its audio content, WNYC and WQXR produce content for live, radio and web audiences from The Jerome L. Greene Performance Space, the station's street-level multipurpose, multiplatform broadcast studio and performance space. New Jersey Public Radio extends WNYC’s reach and service more deeply into New Jersey. For more information about New York Public Radio, visit www.nypublicradio.org.