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Vance Packard

Vance Packard appears in the following:

Beyond 'Eggheads': Vance Packard Pulls Back the Curtain on Advertising, 1958

Wednesday, December 05, 2012

WNYC

At this Books and Authors Luncheon, Vance Packard tries to dispel the idea that his book, The Hidden Persuaders (1957), is merely about the quirks and absurdities of advertising's use of "motivational research." 

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Vance Packard, Mary Margaret McBride, and Henry Kissinger

Monday, January 13, 1958

This episode is from the WNYC archives. It may contain language which is no longer politically or socially appropriate.

Van Doren introduces Packard, who talks about his book about advertising and motivation research, "The Hidden Persuaders."


Van Doren introduces McBride, who talks about "Mary Margaret McBride Encyclopedia of Cooking."


Van ...

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