At this Books and Authors Luncheon, Vance Packard tries to dispel the idea that his book, The Hidden Persuaders (1957), is merely about the quirks and absurdities of advertising's use of "motivational research."
This episode is from the WNYC archives. It may contain language which is no longer politically or socially appropriate.
Van Doren introduces Packard, who talks about his book about advertising and motivation research, "The Hidden Persuaders."
Van Doren introduces McBride, who talks about "Mary Margaret McBride Encyclopedia of Cooking."