Streams

Tricia Bobeda

Tricia Bobeda appears in the following:

The Institutionals

Saturday, June 06, 2015

In this episode, WNYC reporter and host Mary Harris introduces a group of women we like to call “The Institutionals.” Their podcasts found success with the backing of established brands.

Tylenol Bottles: Hard To Open For 30 Years

Saturday, September 29, 2012

In the days when over-the-counter drugs weren't so tamper-proof, seven people died taking poisoned Tylenol. Packaging has tightened up since then, and today, the way Johnson & Johnson handled the situation is still considered textbook crisis management.

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