Sasha Issenberg shows how cutting-edge social science and analytics are reshaping the modern political campaign, upending the way political campaigns are run in the 21st century. In The Victory Lab: The Secret Science of Winning Campaigns Issenberg writes about the techniques—including persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how they’re being used.
The way campaigns are run is changing rapidly and it's up to reporters to catch up. OTM producers PJ Vogt and Chris Neary talk about what the modern campaign looks like from the inside with Sasha Issenberg, author of the book Victory Lab: The Secret Science of Winning Campaigns. You'll also hear from political consultant Hal Malchow and Columbia Professor Don Green - each of whom helped change the way campaigns are run.
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