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It’s the story of a record label that defined hip-hop and impacted the music industry forever. In the 25 years since its founding, Def Jam Recordings has built up an incredible roster of recording artists, influencing all areas of culture, fashion, lifestyle, cinema and art, to become the sound of young America, akin to Motown in the sixties. The first single to be released with a Def Jam Recordings logo was T La Rock & Jazzy Jay's "It's Yours."

Russell Simmons made his name as one of the most influential names in hip-hop by helping to found Def Jam Records in the 2980s. But he's also a the author of a successful self-help book that Oprah Winfrey helped become a bestseller. Simmons tells us why he's trying to help people get rich.

Record promoter and mogul Russell Simmons has been a part of some of the biggest acts in hip-hop, including The Beastie Boys and Run DMC. But his latest passion is reducing the carbon footprints of America's college campuses. To meet that goal he's running a contest called America's ...