Todd Wilbur

Todd Wilbur appears in the following:

The Power of Secret Recipes

Friday, April 23, 2010

25 years ago, Coke switched its famous secret recipe to "New Coke." The change caused Coke fans everywhere to break out in hysteria until the soft-drink company brought back Classic-Coke a few months later. We look at how Coke has managed to keep its fans so devoted to its secret recipe over the years. We also take a look at why America’s great secret recipes remain compelling from one generation to the next.

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Todd Wilbur's Favorite 'Top Secret' Recipes

Thursday, April 22, 2010

PRI
WNYC

Todd Wilbur has (re)created more than 1,000 clone recipes for a variety of famous foods over the last 23 years, but he calls out a few as his personal favorites:

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Cloning Fast Food

Wednesday, December 16, 2009

Author of the QVC cookbook Top Secret Recipes Unlocked: All New Home Clones of America's Favorite Brand-Name Foods (Plume, 2009), Todd Wilbur explains how to recreate favorite processed foods in home kitchens.

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