Sheena Iyengar

Sheena Iyengar looks at how and why we make the choices we make. In The Art of Choosing she asks: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? She points out how that our decisions have far-reaching consequences.

Sheena Iyengar, Columbia University professor and author of The Art of Choosing, offers surprising insights into "choice" and how too many options can be as bad as too few.