Jonah Berger appears in the following:
Just How Much Power Do We Have Over Our Choices?
Monday, January 02, 2017
Just How Much Power Do We Have Over Our Choices?
Wednesday, June 15, 2016
The Power of Video, From Ray Rice to ISIS
Monday, September 15, 2014
Why Things Catch On
Monday, May 27, 2013
Wharton marketing professor Jonah Berger explains why people talk about certain products and ideas more than others, what makes online content go viral, ad what makes some stories and rumors catch on. In Contagious: Why Things Catch On, Berger reveals the secret science behind word-of-mouth and explains how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.
Why Things Catch On
Wednesday, March 06, 2013
Wharton marketing professor Jonah Berger explains why people talk about certain products and ideas more than others, what makes online content go viral, ad what makes some stories and rumors catch on. In Contagious: Why Things Catch On, Berger reveals the secret science behind word-of-mouth and explains how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.