Joel Beckerman appears in the following:
Iggy Pop As Cruise Salesman: How Sound Changes What We Think, Feel... And Buy
Thursday, November 06, 2014
Joel Beckerman and Tyler Gray discuss the hidden influence of sound in their new book 'The Sonic Boom.'
How To Soundtrack Your Favorite Drinking Haunts; Selling With Sound; Ex Hex Plays Live
Thursday, November 06, 2014
Manning and Rosie Schaap talk about their own favorites, and about how to soundtrack your drinking experience. Plus Ex Hex plays live in the Soundcheck studio.
Harnessing the Power of Sound
Friday, October 24, 2014
Joel Beckerman, TV composer and producer, explains how sounds can be used as a business - or personal - marketing force.
A Sonic Super Bowl
Thursday, February 02, 2012
You might not know what a "sonic logo" is, but you could certainly sing one by heart. Dell's "Bum-bum-bum-bum," McDonald's "Ba-da-da-da-da," and NBC's iconic three-note chime are all examples. Not surprisingly, the Super Bowl also has its own sonic identification - John Williams' 2006 orchestral work, called "Wide Receiver." But every brand occasionally needs an update, and this year, that job belongs to composer and producer Joel Beckerman. He stops by to talk about adding a dubstep beat to a football classic.
