Gernot Wagner

Gernot Wagner, economist at the Environmental Defense Fund explains why the things individuals do—buying local produce, eating less meat, bringing reusable bags to the grocery store—won’t end up making much of a difference in halting global warming. Instead he argues that economics will. In But Will The Planet Notice: How Smart Economics Can Save the World he puts the onus for curbing global climate change on smarter economics, not science, politics, or activism.