Adrian North

When stores, restaurants or bars pump up the volume on their sound systems it's believed to energize customers -- but it can also inflict hearing damage on employees. Joining us to explain the impact of loud music on shopping is Adrian North, a professor of applied psychology research at Heriot ...

The style of music we listen to while having a glass of wine dramatically affects our opinion of how it tastes. Test subjects rated the change in taste by up to 60%. Researcher Adrian North of Heriot Watt University in Scotland, made the link between wine and song and he ...