Paco Underhill appears in the following:
How Music Makes Us Shop
Friday, November 26, 2010
Paco Underhill, author of author of several books about shopping, including "Why we Buy: The Science of Shopping," takes a look at how stores use music.
What Women Want to Buy
Friday, July 09, 2010
Paco Underhill discusses the increasing importance of women in today’s marketplace and explains how companies are focusing on making products more appealing to women. In What Women Want: The Global Market Turns Female Friendly, Underhill examines how women’s choices and preferences are changing the commercial world, from the cars we drive to the way we use the Internet.
Crowdsourcing: Tell us about the holiday music you hear in stores
Monday, December 08, 2008
Love it or hate it, Christmas music is everywhere this time of year. We want you to tell us about the holiday songs you're hearing in New York-area stores this season.
This is Soundcheck’s latest experiment in crowdsourcing where we employ you, the listener, in an act of ...
This is Soundcheck’s latest experiment in crowdsourcing where we employ you, the listener, in an act of ...